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 Swedish Lapland ©Ted Logart 

Who we are

We are a Sweden-based Destination Management Company (DMC) designing tailor-made journeys, corporate events, incentives and leisure travel experiences across Sweden, Finland, Denmark and Norway. With deep regional knowledge and a highly personal approach, we create travel experiences that capture the essence of the Nordics: its landscapes, culture and way of life. Every solution is purpose-built to reflect our clients’ vision, values and goals.

We work exclusively with trusted local partners who share our respect for the land, its people and traditions. Each experience is tailored with sensitivity to local communities and consideration for the environment, ensuring every stay is approached thoughtfully and responsibly. When Nordic brings together Nordic expertise, international perspective and a carefully curated network across Scandinavia and Finland.

As part of our bespoke philosophy, we also offer complimentary introductory consultations with a travel advisor, allowing us to better understand each client’s needs, expectations and personal preferences. Selected retreats and tailor-made stays may also benefit from a more intuitive and reflective dimension, shaped by an empathetic approach rooted in years of therapeutic practice and personal guidance.

Our values

At When Nordic, our work is guided by the spirit of the North and our commitment to clients, partners and the destinations we represent.
  • Quality: Precise execution, reliability and consistently high standards.
  • Attention to detail: Every element carefully considered and thoughtfully executed.
  • Authenticity: Experiences rooted in local culture, traditions and genuine connections.
  • Sustainability: Respect for nature, support for local communities and commitment to responsible travel.
  • Partnership: Close collaboration with clients and trusted partners to ensure seamless experiences.

Our services

Built on more than 20 years of experience in Nordic and international travel.
  • Concept and program design: Tailor-made itineraries built on understanding your needs and goals.
  • Venue and accommodation sourcing: From city hotels to secluded eco-lodges, we secure the perfect settings to match your expectations.
  • Logistics and coordination: Smooth management of transfers, guides and on-site operations.
  • Meetings and conferences: Impactful corporate events in inspiring, carefully chosen locations.
  • Incentives and team building: Memorable activities to connect, motivate and inspire.
  • Leisure and themed journeys: Self-drive itineraries, design and architecture journeys, culinary experiences and more.
  • Responsible travel approach: Working with local communities and selected partners to create journeys with lasting value.